Portfolio
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- In under two years, transformed a nationally recognized CPG frozen sliced steak brand’s Facebook Page from just 2600 fans to over 38K fans, with a total annual organic reach of 1.2 Million, an engagement rate of 3.5% which is remarkably higher than the industry standard for CPG’s (.26%). Increased Twitter followers by 465%, and annual twitter reach exceeded 2.8 Million for the same brand.
- Inspired Facebook fans to compete, share and interact with a Facebook Game Day Trivia Challenge during Superbowl Weekend. The campaign lifted reach by 35.9K over the Superbowl Weekend for a CPG client’s frozen sliced steak brand.
- Created a week-long campaign for an online and live contest for a CPG frozen sliced steak brand involving competing firehouses raising money for the National Fallen Firefighter Foundation. Resulted in 520K impressions on Facebook, 750K impressions on Pinterest.
- Jumpstarted a CPG client’s frozen meatball brand Pinterest profile by creating a “Pin to Win” Sweepstakes. Resulted in 39 K pins, 500K impressions, 1.2K new followers, 1100 likes, 1.36K Viral Shares. Also reached a 36K on Facebook and Twitter via strategic ad placement.
- In under two years, took a nationally distributed CPG frozen meatball brand Facebook Page from just 830 fans to over 20K fans, with a total annual organic reach of 250K, an average engagement rate of 4.2% which is remarkably higher than the industry standard for CPG’s (.26%). Increased Twitter followers by 305% for the same brand.
- In under two years, distributed a regionally produced CPG frozen meat brand’s Facebook Page from just 177 fans to over 10K fans, with a total annual organic reach of 143K, an average engagement rate of 5.3% which is remarkably higher than the industry standard for CPG’s (.26%). Increased Twitter followers by 232% for the same brand.
- Generated and implemented a social media strategy for a highly successful investor who had no social presence into a recognizable thought leader in the areas of high net worth investing, asset allocation and family office. Maximized and shared his original content, uncovered newsworthy industry content and aggressively identified key influencers to organically spread his message.
- Coached multiple small business owners in how to develop, simplify and focus their social media to maximize their time, effort and increase the reach of their message. Includes health coaches, authors, retail businesses, telecommunications, private schools and many others.
- Established a new Facebook page for a nationally known author of several books on the subject of cancer and healing. In just 3 months, gained 5K+ fans and followers and enlarged his reach to more than 250K fans and expanded his thought leadership through vigorous connections with other influential cancer and healing leaders on Facebook. Additionally, the organic and paid posts increased the conversions and clicks through to his Amazon bookstore.
- Volunteers marketing and leadership for Gifts That Give Hope-a regional non-profit organization that promotes alternative gift giving at the holidays. Provides help with strategic planning, graphic design, marketing, branding, communications, social media and online store.